Tag Archives: advertising

How to Become a Company of Giants?

David Ogilvy, regarded as the father of modern advertising, had something excellent to say to companies, and their bosses, about how to make a company, a company of giants:

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

The choice is obvious, but do we/companies/bosses make this obvious choice? I doubt it. No wonder most companies end up as those of dwarfs.